Saudi Fashion Designer Razan Alazzouni

Emboldened by her success in designing dresses for celebrities of the likes of Paris Hilton and a Kardashian sister renowned Saudi designer Razan Alazzouni has been successfully presenting her international fashion credentials in the past at glamorous events such as at Dubai Vogue Experience.A graduate of fine arts from the US a beaming Alazzouni exudes confidence while sharing with the media that her creations are a unique combination of Eastern and Western culture.

Credit ALARABIYA news

Saudi Cultural Transformation

The Saudi Vision 2030 and its cultural transformation aspect has resulted in the Arabian fashion industry exploding and at the same time exciting well entrenched fashion designers to compete for a slice of the fashion pie. At an average the Emirati and Saudi woman spends twice as much on branded clothing vis a vis Chinese women.  The vision aligns with an independent analysis projecting that the Arab and regional bridalwear market and children and adolescent spread of clothing and shoes would reach astronomical figures in the range of $ 70 billion by the year 2030.

Credit Vogue Arabia

Sculpting Fashion

Alazzouni’s designs intricately mesh premium materials such as silk and chiffon with her distinctive signature evident on fabrics to imbue a classical yet modern touch .Her floral motifs manage to provoke emotional reactions in Arab women. The grace of the feminine form is powerfully depicted in her designs and it’s like she sculpts each fashion item. She lists her first success in the year 2011 when a celebrity adorned herself with the brand’s designs at the 2011 Independent Spirits Awards.

Credit Destination KSA

Razan Alazzouni has come a long way from her basic manufacturing facility in Al Khobar and again from Riyadh where she started her fledgling business and studio in the year 2008. The enterprising Saudi fashion designer now mostly lives in London or Geneva and her fashion products and retail clothing line are visible in more then 50 cities worldwide